Real-Time Google Analytics Reporting & New Paid Services
Google has launched a real-time analytics tool that identifies the number of visitors to a specific page on a Web site. The new tool — Google Analytics Real-Time-makes it easy for Web site owners to see the content visitors click on as it happens. Previously, Google’s tools delivered delays in past performance traffic results. Google also launched a premium version of Google Analytics, available to clients willing to pay a subscription price of $150,000 annually, available in U.S., Canada and Britain. Through the tool, clients can track billions of clicks monthly. Paying for the package gets clients 24-hour customer services, increased processing power and modeling tools that let users take a deeper look into return on ad spend for search, social and display.
Google Analytics Premium was developed with insight from large clients. During our pilot phase, the company worked with Gucci, Travelocity, TransUnion, eHarmony and others.
Last month Google launched Multi-Channel Funnels for the standard version of Google Analytics, to give marketers more visibility into the full path to conversion that customers take, according to a Google spokesperson. The new attribution modeling tools build on that by allowing clients to test different models for assigning credit to conversions.
Read the whole story at MediaPost
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Tags: google, Google Analytics, google analytics premium, google multiple channel, google real time
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